Meka In Apology Mode

The adjacent photo was taken in the women’s washroom at the Lazy Owl at the University of Regina last night. Friday night, the Owl is typically humming so the potential audience for the ad was large. But it’s raised a few eyebrows on Facebook where accusations of misogyny have been levelled.

According to a response Regina mayoralty candidate Meka Okochi provided to a concerned commenter on his Facebook page, the image, which was part of larger video and projection campaign at the Owl that night, was intended to target first time female voters in the Oct. 24 municipal election.

No word yet on whether there was an equivalent ad in the men’s washroom targeting potential male voters who have reached the age of majority since the last muncipal election in 2009.

Here’s Meka’s reply to the Facebook commenter:

I want to start by apologizing concerning any offense this ad may have caused. It was not my intention or that of anyone on my campaign. The buck stops at my table, and I take full responsibility. This ad was targeted to first time voters, many of them University youths. That’s why it’s in the owl. I accept that the concept is edgy. But it was intended to stimulate debate, not offence. The ad simply shows a young lady voting behind a polling booth. What happens on the other side of the curtain is shown in the video with the same theme also showing as a projection ad at the owl. Again, my apologies for offending. It was not my intention. Kind regards, Meka

Author: Gregory Beatty

Greg Beatty is a crime-fighting shapeshifter who hatched from a mutagenic egg many decades ago. He likes sunny days, puppies and antique shoes. His favourite colour is not visible to your puny human eyes. He refuses to write a bio for this website and if that means Whitworth writes one for him, so be it.

12 thoughts on “Meka In Apology Mode”

  1. Well, besides the fact that polling booth curtains are a feature of American elections, the worst thing one could say about the ad is that it’s ambiguous.

  2. Come on, do we need to go down this road. Everybody knows the intention was to encourage the GET OUT TO VOTE crowd and not to spew any kind of sexism. The ones promoting the latter are those who favour another candidate and now they are playing the old political games. Common sense citizens won’t buy it.

  3. Clearly he was going for the same sort of message as this video from the Socialist Catalonia Party – but wasn’t as effective.

  4. Here’s a follow-up to Meka Okochi’s original apology that was posted on Facebook:

    Again, I apologize for the ad. It was never our intention to offend anyone. I have asked that this ad be pulled down as soon as possible – mo

  5. Robert @#4: How exactly is it that the people who are saying, “Gosh, that ad’s kinda sexist,” the ones who are, as you say, “spewing sexism”? That doesn’t make any sense. Is merely using the word “sexist” sexist?

    Tell me. I need to know how your brain works.

    Personally, beyond the sexism, this is a poorly designed ad that deserves criticism. How else will ad design in Regina improve if people don’t publicly ridicule bad ads?

  6. Dammit. Looks like the full projection ad has been taken down. Now I’ll never know if it made sense of the print ad.

  7. There’s a good idea in Meka’s ad somewhere but wow did it ever not work.

    I don’t want to single out Meka’s campaign, though. Graphic design and marketing in Saskatchewan are often surprisingly bad, and bad marketing and design can easily land people in trouble. That’s not a partisan observation. That’s an “I have eyeballs and taste and can tell quality from garbage” observation.

    Some day we’ll have to do a story on this place’s graphic design/marketing problems. Because, you know, prairie dog hasn’t pissed anyone off in the last couple minutes.

  8. How was this misogeny at all???? Seriously, who was actually offended by this and why were they amplified by media to make it a serious story? Reading through remarks made about this, it seems it’s people who are working on other candidates campaigns pretending to be offended to create a fake scandal. It’s 2012, not 1950, grow the hell up Regina.

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