On Logos

Sheila Coles had marketing guru Terry O’Reilly on The Morning Edition today to talk about the new Saskatchewan logo. O’Reilly, who hosted the beloved (by prairie dog) show The Age Of Persuasion and currently hosts the beloved (ditto) show Under The Influence says opposition to the new logo will probably fade when people get used to it because that’s what happens with logos. Sure, I’ll buy that. I’m never going to love it but I’ll never hate it, either. It’s a competent, bland logo. The typography totally sucks — italics? Whyyy? — but I’ve seen worse.

Still, the choice of  colours very similar to the Saskatchewan Party’s IS a blatant propaganda move — a deliberate reinforcement of the idea that Saskatchewan’s success is inseparable from a Sask. Party government. Anyone arguing that is either dopey, willfully blind or, well, um, being a lying, partisan troll.

Besides, give the Sask Party credit: they’re smart about this stuff. After all, they picked party colours similar to the Saskatchewan flag. And it’s not like they’re the first political party to play this game.

Author: Stephen Whitworth

Prairie Dog editor Stephen Whitworth will never, ever pass up a chance to make a Breakin' 2: Electric Boogaloo pun.

4 thoughts on “On Logos”

  1. “Still, the choice of colours very similar to the Saskatchewan Party’s IS a blatant propaganda move…”

    Are green and yellow not the colours of our provincial flag?

  2. Yes:

    “Besides, give the Sask Party credit: they’re smart about this stuff. After all, they picked party colours similar to the Saskatchewan flag. And it’s not like they’re the first political party to play this game.”

  3. Hmmm, so let’s got back to 1997, y’all. That’s when the Sask Party co-opted the Sask flag colours. Are we actually so mutton-headed now that we’re like, “Uuhh, so duh..liiike, it’s such a coincidence, duuuh…that, like, those new logo colours match the flag colours.”

    New logo colours match the Sask Party colours which match the Sask flag colours. DUH. Son only an infant should but their ‘out’ that, “Oh no, logo doesn’t match us, it matches the flag.” DUH. Oh God, gross, vomit, puke… Grow up.

    BTW, the logo sucks, but like the man say, yes, what’s there grows on you over time. It’s how rock radio stays popular.

  4. First I wanna say that politically speaking, I come from the same stripe as you guys. Next, I want to say, I think you’re making a mountain out of a mole hill.

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