Olympian Caroline Buchanan, a BMX rider from Australia, posted a photo of a bucketful of “Kangaroo condoms” (tagline: “for the gland downunder”), in what might have been seen an innocent homage to her homeland.
Turns out, Olympics organizers aren’t big on that kind of thing. In fact, there are “brand police” looking for attempts at ambush marketing at the London Games.
“We will look into this and ask that they are not handed out to other athletes because Durex are our supplier,” a spokeswoman said, according to The Guardian.
One of the big stories of this year’s Olympic Games has been how the organizers have been enforcing their brand rules. A continuing question from Olympics to Olympics is how much these hot, well-toned bodies are doing sex things when they aren’t jumping over things or running very fast.
Here, both of these concerns come crashing into each other, boning versus branding. It would almost be nice to see an uprising of sex-crazed athletes, throwing off the shackles of their corporate oppressors. But then again, Durex did supply 150,000 free condoms for these games.